Paid social advertising
We run paid social campaigns across Meta, LinkedIn, and TikTok that generate pipeline from audiences who are not yet in market — combining precise targeting, tested creative, and funnel-aware bidding to turn social spend into revenue.
What brings teams to this work.
Your paid social campaigns are generating engagement and reach metrics that look good in reports but are not producing qualified pipeline.
Your creative is burning out faster than your team can replace it and performance is declining because you do not have a systematic production process.
You are spending on LinkedIn or Meta without a clear model for which funnel stages those platforms should own versus paid search or other channels.
How we approach this work.
Audience Architecture and Targeting
Build layered audience structures using first-party data, lookalikes, and intent signals so ad spend reaches the people most likely to become high-value customers.
Creative Strategy and Testing
Develop a structured creative testing framework that continuously identifies the hooks, formats, and messages that drive conversion so performance does not decay.
Funnel Mapping and Budget Allocation
Design a paid social funnel that assigns the right objectives, formats, and budgets to awareness, consideration, and conversion so every dollar has a defined job.