Lead scoring and routing
We build the lead scoring and routing logic that gets the right leads to the right rep at the right time — so sales spends its capacity on the opportunities most likely to close rather than working every lead equally.
What brings teams to this work.
Your sales team is working through leads in chronological order with no mechanism to surface the ones showing the highest buying intent.
You are losing deals to slower follow-up because leads are not being routed to available reps fast enough and there is no SLA enforcement in the process.
Your lead scoring model was set up as a one-time configuration and has never been validated or updated against actual conversion data.
How we approach this work.
Scoring Model Design and Calibration
Build a lead scoring model that combines firmographic fit and behavioural intent signals, then calibrate it against historical conversion data so scores actually predict close probability.
Routing Logic and SLA Framework
Implement routing rules that assign leads to the right rep based on territory, capacity, or segment in real time — with SLA tracking that ensures no lead sits unworked.
Score Maintenance and Optimization
Establish the process for reviewing and refining scoring logic regularly so the model improves as your ICP evolves rather than drifting out of alignment with your best customers.